Everybody in our days is using Facebook for business. From big brands to small businesses, everybody is trying to leverage Facebook’s social reach and gain more fans and consequently potential customers. Even though Facebook is huge in our days, only few are making the most out of it and actually taking advantage of the great advantages that the social media can offer. Here are some great Facebook tips that you probably ignore and that can bring you more fan engagement and therefore more customers.
It is true that a picture worth a thousand words. Everybody likes pictures and photos so you have to get more visual. Imagine how boring it is for Facebook users to read only text and articles. Thus, you have to be more fun and attract their attention. If your company ethos allows you to do so, then you can be funny and easy going, by posting pictures and photos that are inspiring to your fans. You can also try to upload pictures that are not always relevant to your brand. It can be very frustrating when a business is over self promoting by posting only about them. Try to be unique, get on your fans shoes and try to understand what they would like to see at your page. You will definitely see your ‘likes’ increased after posting great pictures.
2. Start a poll question
People are always intrigued by questions. Whether you don’t want to simply ask a question you can start a poll question with multiple choice answers. This is a great way to get people involved to your page and your posts, by simply asking them something interesting. You will also notice that the more answers you have by people the more fans will answer your question. Starting a poll can also be beneficial for your business and your customer service department. Don’t hesitate to ask your Fans whether they are happy or not with your services or which is the best one according to them.
3. Pin and highlight
A pinned post is a post that you select to stay on top of your timeline page and that will not slip down as you continue to post other things on your page. When you select to pin a post then an orange tag will be pinned on your post. Remember that you can only pin one post at time and the you can unpin it whenever you want. You can organise your pinning Facebook strategy for every week according to your business and your needs. You can also pin a very important post that you want your new fans to see when they will visit your page for the first time. You can also highlight your posts to make them more visible to your fans. Highlighted post is a post that covers a line on your timeline and not a square box. You can apply highlighting post when you are announcing a new product or a service that your company provides. You may also apply this feature in posting videos or important pohtos and pictures you want to share. Keep in mind that unlike pinned posts, highlighted will not stay at the top of your timeline page. Don’t forget to determine which post will be highlighted and which will be pinned because pinned posts are likely to get more visible that your highlighted ones. You also have to remember that you can’t highlight and pin a post at the same time.
Milestones are also a great feature that Facebook provides at users. Milestones feature is a great way of telling to your fans your story throughout your timeline page and a fantastic way of enforcing your brand/business community with your Facebook page. It is a way of celebrating your history and underlining your important events. It is important to post a great picture on your milestone and explain your fans why this is important. The best thing you can do is add a call to action to your milestone. You will notice how effective it is. Keep in mind that Milestones are automatically highlighted and will cover a line space at your timeline.
Events are also a powerful feature that can increase your fan engagement and social reach to your page. The most crucial thing you have to remember is to create a buzz around your event. You may also remember that when organising an event and setting up the event’s details, you can leave the default settings the way they are. By doing this, you allow your fans to interact and activate by commenting, posting photos etc. It is also important to choose a likeable title and a great picture to promote your event. The next step is the powerful ‘share’ button! Thus, don’t forget to share the event on your wall and encourage people to do the same. This will help you spread the word and reach more people than your fans. Moreover, as the event date approaches you can also gently remind people to attend your event.
It is true that everybody likes to get involved in contests and win. With Facebook contests you can add a little excitement to your page and increase Fan engagement. There are various kind of contest you can run on Facebook: photo contest, sweepstakes, video contest etc. Contests can be great however don’t underestimate that Facebook has strict guidelines for promotions. Therefore you will need a third party application (there are many on the web) to create and apply your contest. It is also important to write a catchy text and give away something really good that will magnet people to get involved.
It might be annoying at some point however the key word on your social media marketing plan is to measure and test your results. Don’t forget to observe everyday your Fan reactions, keep notes and evaluate them.
Have you ever tried one of these features? Can you share your story?