Timeline on Facebook is a new reality for all Facebook business pages around the world and it is mandatory from 30th of March. When Timeline was firstly announced, most of people and especially marketers were very sceptical about this new profile demonstration. However, goals remain the same, companies need Likes from Fans and need to fulfil brand values and qualities. Thus, even if you are not yet sure on how to use new Facebook features, you need to be creative and invest on your cover photo which is still important for your page. Having a powerful cover photo is the first step to the Fanpage success and most of companies are paying a lot of attention to this. While checking brands and companies pages around the web, there are so many creative and effective pages that actually making the most out of Timeline and proves that Timeline can be effective if you are smart enough.
Nokia
Nokia is a great example of a company that obviously is taking action and making the most out of Facebook Timeline. The company decided to take advantage of this new feature and provide her fans the story of Nokia that actually took place since 1865. Going back in time when Nokia wasn’t the huge mobile devices company, offers what businesses in fact are looking for social media: Creating a community!
Coca - Cola
Ok Coca-cola is doing a great job in social media but it is true that is following the trends and is trying hard to remain on top even after massive changes such as Facebook Timeline. Having a dazzling landing Facebook page is the key to get as many Likes as you can even if you are Coca- Cola or not. And it is quite simple. Coca-cola is just using her powerful red logo-colour and happy people as a cover photo and as a profile picture uses the famous product. What is more? Coca cola is going more social by showing that ‘people helped make Coke what is it today’.
Starbucks
Starbucks are a leading company in social media use and social media marketing campaigns. There are so many articles and surveys that have been conducted on how Starbucks are engaging so many people in their social media pages and how they are engaging millions of Fans. The answer is on their social media Fan community. Starbucks are using stories from their fans and also brand stories to share with their customers. At the moment Starbucks are exposing their social face and their new community service projects all over the world. And it’s working!
Red bull
Red bull is focusing on their athletic identity and on Red bull activities. A dynamic cover photo such as Red Bull Fanpage is a great example of how a photo can represent and totally reflect your brand qualities. An energy drink with an energetic Fanpage!
McDonalds
It is true that it would be very difficult for McDonalds not to have millions of Fans all over Facebook. However, McDonalds are making efforts to stay a very social company and still attract a lot of people’s attention with their Facebook campaign. Nowadays, McDonalds are employing their retro – old school quality and enforcing their presence into during time. The cover photo with the classical American drive in, represents what fully McDonalds stand for their Fans.
Livestrong
Although Livestrong is not a company but more an organisation, gives a great example of how an organisation must utilize the logo and colours of the brand, to deliver to their Fans. Livestrong’s cover photo is quite simple but it is still very powerful and artistic in a different way. It is also a great example of demonstrating that Fanpages doesn’t have to be always fancy and fun, all they have to be is creative and relevant to company’s philosophy. In a few words, Livestrong’s Timeline is getting right to the point and Fans can understand organisation values.
Burberry
Burberrys Timeline page demonstrates what we are saying in this article. That Timeline might be scary at first, however it can be huge for brands. Burberry is a fashion brand that has faced a lot of reputation issues back in time. However, nowadays is showing a strong presence in fashion and managed to overcome hard times and win Fans again. The famous Burberry first store in 1856 is the powerful cover photo for Burberry and the company’s logo is on the profile picture, retaining the minimal but artistic character of the luxury brand. Additionally, paying attention to brands history helps people to trust and bond with the company.
Dove
Dove is a well known company for engaging more and more fans all over the world with the ‘love your body’ campaign. Dove’s Timeline page is all about this. The cover photo shows women in different age and colour smiling and glowing. The Fanpage adds to the campaign by inspiring women to love their personal beauty and feel better for them.
5 Quick Tips from Powerful Brand Pages
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Write down on a paper your brand values and want your brand represent to your Fans (fun, serious, natural)
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Find a photo that reflects all your values and best describes what you wrote down
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Colours must be similar with your brand colours or even better find a photo from a recent campaign
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Leave your logo or your product that you are well known for as a profile picture
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Try to remain simple, minimal and get on your customers shoes. What they would want to read, what they would want to see from your page. Make sure you have fun and then your customers will have too.
What page best corresponds to you? What is your favourite company Timeline Fanpage and why? Share your creative ideas in your comments!
