Twitter is a fantastic tool for networking and especially for businesses. Twitter provides this instant communication that proves to be effective and also fun. It is also a great tool for micro blogging if your company doesn’t run a blog yet or even better is a great tool of promoting your blog. Tweet update takes only 140 characters, so you have to be catchy, interesting and to the point. Companies also use Twitter as a customer service tool and especially as a PR tool. Most of all, it is clear that Twitter still rocks for businesses and here are some great tips to leverage this social media by doing the right thing.
1.Brand your page
Twitter has an environment that everyone can personalize his page with colors, images etc. When editing your profile it is very important for businesses to develop their page according to their brand colors and ethos. This creates a strong bond between the page and the company especially when your brand is created by specific colors. For example, it is impossible for Coca-cola not to use the red color on the Twitter page.
1.Keep in touch with media
It is very easy for people to follow you in Twitter. In fact, people in media are very into Twitter, so by follows you can actually keep in touch with important, for your company, people and actually communicate with them when needed.
2.Post events and special deals
There is no better way of announcing an event or a special deal or special sales than posting it to Twitter. It is the best way of announcing your important news at a large audience at a specific time. You can also announce any recent changes or extras that your followers need to know.
3.Promote your job
Twitter is all about instant communication so whether you run a conference or you want to promote your company blog, then all you have to do is post it to Twitter. It is also great tip, when running a conference or a special event to give live updates to people and tweeting about what is happening. That shows you are active and also fun. Don’t forget to post important things for your industry that other blogs or news sites contain.
4.Use Twitter as a customer service tool
Twitter can be used as a customer service tool very effectively. That means you must be interactive. You have to comment to tweets, reply to tweets, be polite and give information about your company. Businesses that use Twitter as a customer service tool and reply to their followers show that they care about their customers and their brand. It is important to know that as a bad tweet can spread and have a negative impact, positive tweets can go viral for your company and actually strengthen your company’s credibility.
5 most common DON’Ts for Twitter business pages
There are also common mistakes that businesses usually do in Twitter. This can affect company’s campaign and can cause a deep damage in reputation. So here are the most common mistakes in Twitter and how to avoid them.
1. Don’t have a personal style
Your company’s Twitter page should have a unique style that everyone would want to follow and twit with you. This doesn’t mean that you should have a strict and dull tone, you have be fun in a more professional way. The most important characteristic is that you should engage a personal style of twitting and stick to your own style. It is very important to your followers.
2. Don’t follow everyone
This must be sound weird but you shouldn’t follow everyone. The number and the quality of your follows are very important for the people who want to follow your page. If you follow everyone then your Twitter stream will be filled with too many unnecessary twits and you would look spamy to people who want to follow you. Be extremely cautious of whom to follow especially in the beginning.
3. No interaction with other Twitters
This is also a common mistake people do when using Twitter for businesses. It is very important to interact, reply or retweet with other Twitters. Twitter is not only about sharing your own content, it is about communication and interaction. If you never interact with other Twitters people would probably turn away and stop following.
4. Don’t share only your information
Why would someone want to follow a Twitter page of a company that constantly share their content and over promote themselves? As an alternative you could share your information and also share educational and useful links and other interesting stories about your industry. It is more likely for people to retweet your content and more people to follow your page.
5. Don’t Tweet once per week
It is very important to maintain a personal style and a frequency between your Tweets. Think about how Twitter has grown lately and how important it is be shown on people’s stream when thousand companies are using Twitter everyday. It is more likely for people to keep following a company that tweets at least once per two days rather than a company that rarely acts and doesn’t have a frequent presence in Twitter.
Now I would like to hear your experiences in Twitter, which companies have the most effective page for you and which are the most annoying things in Twitter for you?
