The thing about inbound marketing and the most challenging part of our job is that we are always in search process and we are always testing things. We are always trying to find what’s working for us, what cost less and which is the most effective way to accomplish our goals. In online marketing you can never be sure which is the best tactic for your business until you experiment with it and realize that it is working for you.
I guess you don’t have to be a developer in order to understand that no matter how hard you try to promote your business and no matter you time or money you spend on Adwords, you have to maintain an effective website. Even if you don’t already have it you have to make it. Effective websites are the key to marketers and the best starting point to take some marketing actions! Here are some features that people actually don’t like about your website, and they are not going to tell you!
Facebook and Twitter are so last year! The next big thing in social media is Pinterest. Pinterest is a new tool, a visual pin board that has attracted millions of users around the world. Despite its rapid grow and adoption, people and more often marketers are ignoring or underestimate its power. It may be not as popular as Facebook yet however has millions of fans, it is gaining a lot of attraction and can offer you and your business a special boost. Any business that relies their growth on driving traffic to their site and increase sales should definitely consider start with Pinterest.
A lot of people when it comes to email marketing think that there are no possibilities but it is true that email marketing is not dead! Email marketing is a traditional marketing tool that revives in our days and can drive your business to more leads and customers. Nowadays there are a lot of new marketing tools that attract marketer’s attention however traditional ways and methods such as mass email sending remain excellent and effective to your marketing campaign.
Everybody in our days is using Facebook for business. From big brands to small businesses, everybody is trying to leverage Facebook’s social reach and gain more fans and consequently potential customers. Even though Facebook is huge in our days, only few are making the most out of it and actually taking advantage of the great advantages that the social media can offer. Here are some great Facebook tips that you probably ignore and that can bring you more fan engagement and therefore more customers.
It is sure that if you are using Facebook then you have definitely seen Facebook ads. They are usually on the right side of your homepage, profiles, events etc. Facebook was firstly launched as a social network and not exactly as a business tool. However, when businesses started to using Facebook was inevitable that ads were the next step.
Twitter is a fantastic tool for networking and especially for businesses. Twitter provides this instant communication that proves to be effective and also fun. It is also a great tool for micro blogging if your company doesn’t run a blog yet or even better is a great tool of promoting your blog. Tweet update takes only 140 characters, so you have to be catchy, interesting and to the point. Companies also use Twitter as a customer service tool and especially as a PR tool.
Timeline on Facebook is a new reality for all Facebook business pages around the world and it is mandatory from 30th of March. When Timeline was firstly announced, most of people and especially marketers were very sceptical about this new profile demonstration. However, goals remain the same, companies need Likes from Fans and need to fulfil brand values and qualities. Thus, even if you are not yet sure on how to use new Facebook features, you need to be creative and invest on your cover photo which is still important for your page.